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(Apple did win two Grand Clios, one for its “World Gallery” i Phone campaign, and another for “The Game Before the Game” from its Beats by Dre unit.)4. (includes ABC, ESPN, Disney Theme Parks) Revenue: .5 billion Employees: 185,000Under Iger, the Mouse continues to roar, despite a Q2 hiccup that saw Disney miss analysts’ earnings-per-share estimates for the first time in five years.

Regardless, this adroit mogul has grown the company’s operations across the last 11 years via a mix of diversification, merchandising and acquisitions.

Chatbots will increasingly inform customer service and other aspects of the Facebook Messenger experience, letting advertisers more smoothly communicate with audiences and, ultimately, sell them more goods and services.

This could be a game changer of epic proportions, letting Facebook and its brand partners bypass the model of the app store in favor of a system that offers greater speed and convenience.

You will also find entrepreneurs, chief execs who fly under the radar and divisional heads who punch well above their class.

And, comparing apples to oranges seems somehow correct in the domain of marketing, media and tech, where image and influence often play outsized roles in who wields power.1.

To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market performance, consumer reach and affinity, their standing among rivals, the number of employees overseen, key acquisitions and partnerships, industry accolades and media buzz.

More recently, a media report charging Facebook with suppressing pro-conservative stories also had Zuckerberg on the defensive.Like last year, this list represents a range of disciplines.You will find agency chieftains, leaders of media and tech giants and CEOs of top brand marketers.Mark Zuckerberg CEO, chairman, co-founder, Facebook Revenue: .9 billion Employees: 13,600It’s Mark Zuckerberg’s future—the rest of us will just live in it.Last month, during his keynote address at Facebook’s F8 developers’ conference, Zuck, 32, set his sights on tomorrow, laying out a bold vision for shaping the connected world for decades to come.

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